Our Story

Welcome to Maisie, where your feminine forever wardrobe awaits you.

Maisie is a love letter to the art of dressing well and an ode to timeless fashion that defies trends and seasons.

Each treasured piece is designed with intention to dress you through life’s most cherished moments, and to be loved, worn, and reimagined for years to come.

Born from the dream to to bring versatile elegance to wardrobes around the world, we invite you to rediscover the joy of dressing beautifully, every day.

 

Behind The Brand

Exhausted by the relentless pace and pressure of the fashion industry, I grew tired of keeping up with fast pace trend cycles and following what everyone was wearing.

I found myself longing to create something slower and calmer, channeling my inspiration into building a dreamy brand with more substance.

The original concept for Maisie was to design a range of classic, feminine capsule pieces that could be styled into evening wear, but reimagined into a casual or party look. 

I wanted to provide a solution through beautiful, versatile wardrobe staples that could be treasured and reached for year after year, for special celebrations like weddings or graduations, as well as more casual, everyday occasions like holidays or lunch with the girls.

Named after my great grandmother, maisie is a love letter to dressing well and feeling your most confident and beautiful self.

Building this brand has been the biggest passion project of my life, so I hope you love and resonate with it as deeply as I do.

With love,
Taya xx
Founder, Maisie